Lakeland Storage
Strategic Self-Storage Discounting: How to Avoid the Plague of Chronic Rate Concessions
https://www.insideselfstorage.com/revenue-management/strategic-self-storage-discounting-how-avoid-plague-chronic-rate-concessions
Some self-storage operators use discounting as an ongoing sales tactic, but cutting rates should never be a permanent solution. Learn why constant concessions are dangerous and how to leverage specials strategically.
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